In this essay, biohacker and medical expert Jim Goetz—director of The Keto Project, founder of the $FITS app, and creator of the Alexin Chronos timepiece—explores why humans lack drive and passion for long-term health. Backed by peer-reviewed research, he reveals how laziness, selfish dopamine-seeking through food and vices, and psychological barriers like excuse-making derail vitality until life-or-death crises strike. Goetz argues we’re wired for instant gratification, not longevity, citing studies on procrastination and reward systems. Yet, he offers a solution: biohacking with tools like the $FITS app (crypto-rewarded fitness) and Alexin Chronos timepiece (lifespan tracking) to overcome these hurdles. Practical steps—mindset shifts, tech, community—let us enjoy life while securing optimal health, proving we can have our cake and eat it too, no excuses needed.